Shopify has obtained Threads.com, the Seqiuoa-backed Slack alternative, Threads reported on its website. The providers did not disclose the phrases of the offer but explained that the Threads.com group will sign up for Shopify.

Threads included that soon after the start of Meta’s social community with the same name last year, the startup experienced “the prospect to market our domains.” It is not apparent if the startup offered the domain name to Meta, Shopify, or everyone else, but the notice does indicate that it would have experienced to rebrand from Threads experienced it remained independent. We have achieved out to all these firms, and we’ll update the story if we hear again.

Threads.com introduced its product from stealth in 2019 with $10.5 million in funding. It was thrown into the limelight immediately after Meta released Threads, its Twitter-like social network. Notably, Meta also had a different product named Threads, an Instagram companion application that began in 2019 and was shut down in 2021.

Threads.com’s crew mentioned that while Meta’s social network was on the increase, a handful of firms approached the startup to acquire it. Inevitably, it selected Shopify, it said, for the opportunity “to tinker at scale”.

“Around the identical time [when Threads.com was considering selling the domain], a handful of organizations approached us, thinking if we would be open to an acquisition. When this happened in the previous, we would politely drop. Having said that, this time, factors were various,” the business said in the write-up. “We weren’t that energized about the time it would acquire to commit in a rebrand, and with mind-warping technological advances now being a commodity, we ended up excited about becoming a member of a spot in which we could tinker at scale.”

Past yr, Meta opted to use Threads.net for the reason that Threads, the organization communication startup, presently owned Threads.com. Having said that, quite a few buyers still visited the .com web site and even downloaded the startup’s app right before recognizing it wasn’t the social community they were searching for.

According to facts from analytics business information.ai at the time, Threads.com’s application noticed 880,000 downloads globally on iOS by itself between July 6 and July 12. And on Android the application crossed the mark of a million life span downloads with just a few downloads prior to Meta launching its Threads social community.

“Threads is a effective word and an world wide web indigenous phrase,” Threads co-founder and CEO Rousseau Kazi, who worked at Facebook for 6 decades, said in a statement issued to TechCrunch final yr.

“Using threads — on different platforms — is the most effective way to keep linked with your [.net]work or [.com]pany. Presented this, it will come as no surprise that Meta chose a effective label to depict their choose at building the town sq..”

Shopify CEO Tobi Lutke welcomed Kazi and his workforce but did not grow on how it plans to integrate the item within just Shopify.