Salesforce is on a buying spree.

After snatching up data management firm Own earlier in the month, Salesforce today announced its plans to buy Zoomin, an enterprise knowledge platform. Zoomin — which we’ve covered a handful of times before — unifies a company’s docs, like product user guides and tutorials, in one portal.

The terms of the deal weren’t disclosed. Salesforce expects it to be finalized in Q4 of its fiscal year 2025 (January 31), subject to customary closing conditions.

Founded in 2019 by Gal Oron, Hannan Saltzman, and Joe Gelb, Zoomin applies AI and big data to help companies build self-service documentation search and support experiences. The Israeli startup’s customers range from tech brands like McAfee and Dell to fast-food franchises including Burger King, Tim Hortons, and Popeyes.

Zoomin’s investors — among them General Atlantic, Bessemer Ventures Partners, Viola Growth, and Salesforce’s own venture org, Salesforce Ventures — poured $73 million in capital into the firm.

Rahul Auradkar, EVP of unified data sources at Salesforce, says that post-acquisition, Zoomin will augment Salesforce’s Data Cloud platform to power use cases like using a company’s knowledge base to automate customer service interactions.

“Proprietary unstructured data is powerful fuel our customers can use for AI agents and customer experiences,” Auradkar said, “and Zoomin’s proven expertise and technology will accelerate Data Cloud’s innovation and enable our customers to get better value.”

Salesforce’s acquisition of Zoomin comes after the tech giant pledged to spend $500 million in additional cash on AI startups through Salesforce Ventures.